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Mod Shop


Fender ‘Mod Shop’ Physical Retail Store

This project brought Fender’s existing online ‘Mod Shop’ -which allows customers to configure their own custom guitar using Fender’s standardised part- and brought it into a physical store.

The concept revolves around making this process a personal, unique experience by allowing customers to pick out the components parts of their instrument and assemble their perfect instrument.


‘Mod Shop’ Configuration Stalls.



Sketch Ideation
Edward Osborne —  e.j.osbornedesign@gmail.com
Linkedin: www.linkedin.com/in/edward-osborne-31b173209